Rooster is a typical American snuff in that it is finely ground and is dry, an almost dustlike consistency. It's flavor is natural tobacco with hints of barbeque. Because it is so dry and fine, care must be taken not to snuff it into the sinuses and back of the throat. It has a very good nicotine kick, one of its' best features. It is also very economical. All in all, it's a pretty good snuff.