I first snuffed as a youngster living in Southern Africa. After a more-or-less snuff free interim of fifteen or so years, this snuff brought me straight back! Lovely, toasty, warm, a little bit salty, and of course very dry. Too dry really for me, but as an evening treat it's super, and as an evening treat when I've had too much to drink, it's a must! On a more serious note, although the toasted style snuffs seem to get reviewed on the internet as a more experienced user's snuff, they lack that ammoniac smell that the "rappee" style snuffs have, which can be off-putting.