Smells like a whores handbag. Seriously, this is the most excessively scented snuff I've ever encountered, really perfumed. You can smell it a mile away when you open the tin, and morbid curiosity will compel you to take a pinch. You won't get the smell yout of your nose for some time after... It's quite moist, medium ground and quite dark, and seems quite a strong tobacco, although the baccy is overwhelmed by the scent. I imagine little old ladies with a defective sense of smell must love it...