The smell of Jockey Club is of some really strong perfume. It reminds me of a sort of incense I once had at home, infact, it smells just like it! When taking a pinch of this it knocks you down by the strong smell. It's definitely not an unpleasant smell but it can be too much for some. It leaves a strong perfumed scent for a long while afterwards. I definitely recommend this to those who likes heavily perfumed snuffs. Buy this snuff online at the Snuff Supermarket.